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		<title>Latest report: IT Energy efficiency firms to benefit from federal datacenter squeeze</title>
		<link>http://adonoghue.wordpress.com/2011/08/31/latest-report-it-energy-efficiency-firms-to-benefit-from-federal-datacenter-squeeze/</link>
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		<pubDate>Wed, 31 Aug 2011 08:22:32 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Datacenters]]></category>
		<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://adonoghue.wordpress.com/?p=452</guid>
		<description><![CDATA[Our latest The 451 Group report on energy management start-up Joulex looks at how the company might benefit from the US Federal government&#8217;s datacenter consolidation plans. Consolidation is obviously about shutting down surplus resources &#8211; from individual devices to entire datacenters &#8211; but before you can start that process, and realize the savings, you need [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=452&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Our latest The 451 Group report on energy management start-up Joulex looks at how the company might benefit from the US Federal government&#8217;s datacenter consolidation plans. Consolidation is obviously about shutting down surplus resources &#8211; from individual devices to entire datacenters &#8211; but before you can start that process, and realize the savings, you need to know what you have to begin with. </em></p>
<p><em>Unfortunately, individual agencies appear to be struggling with that initial work. Asset management tools exist to help with this process but these systems need to be filled with information before they can be of any use That takes time and resources. JouleX, and Triton, believe their technology can help with this initial asset discovery process, as well as with long term energy efficiency monitoring and control. </em></p>
<p><em>However, they are far from being the only game in town and all the other major IT consultants will be hoping to grab a slice of the ongoing consolidation work.</em></p>
<p><strong>JouleX alliance aims to benefit from federal datacenter squeeze</strong></p>
<p>Energy management startup <strong>JouleX</strong> and sustainability consultant <strong>Triton Federal Solutions</strong> announced a partnership in the third quarter of 2011. Triton is acting as a reseller for the JouleX Energy Manager (JEM) products, and the partnership could help JouleX generate sales of its technology to US government agencies. The government plans to consolidate up to 800 of its 2,000 datacenters and improve the efficiency of the remainder. Savings could be up to $23.71bn per year. However, new efficient technologies will be required to identify assets for consolidation and optimize the remaining sites. Securing a slice of this effort could be lucrative for JouleX and Triton.</p>
<p><em>The 451 Group subscribers can access the report @ <a title="Dell certifies servers, storage and networking for hotter datacenters" href="http://www.the451group.com/report_view/report_view.php?entity_id=68706" target="_blank">The 451 Group.com</a>. Non-subscribers can get apply for access<a href="http://www.the451group.com/apply/apply.php" target="_blank"> here</a>.</em></p>
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		<title>Latest Report: Dell certifies servers, storage and networking for hotter datacenters</title>
		<link>http://adonoghue.wordpress.com/2011/08/09/latest-report-dell-certifies-servers-storage-and-networking-for-hotter-datacenters/</link>
		<comments>http://adonoghue.wordpress.com/2011/08/09/latest-report-dell-certifies-servers-storage-and-networking-for-hotter-datacenters/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 09:31:48 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Datacenters]]></category>
		<category><![CDATA[Green IT]]></category>

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		<description><![CDATA[Latest report for The 451 Group which examines how Dell and other suppliers are updating their kit and warranties to allow them to be operated at higher temperatures. In the third quarter of 2011, Dell announced that it had updated the warranties of some of its existing datacenter IT equipment to cover it for operation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=448&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Latest report for The 451 Group which examines how Dell and other suppliers are updating their kit and warranties to allow them to be operated at higher temperatures.</p>
<p><em>In the third quarter of 2011, <strong>Dell</strong> announced that it had updated the warranties of some of its existing datacenter IT equipment to cover it for operation at higher temperatures and humidity. These newly certified devices are collectively known as the Dell Fresh Air Cooling range. The equipment will only be covered at the new higher temperatures for limited periods of time, but Dell says this is sufficient for most use cases. The Fresh Air range is designed to help companies cut datacenter operating costs by reducing their use of mechanical chillers.</em></p>
<p>The 451 Group subscribers can access the report @ <a title="Dell certifies servers, storage and networking for hotter datacenters" href="http://www.the451group.com/report_view/report_view.php?entity_id=68706" target="_blank">The 451 Group.com</a>. Non-subscribers can get apply for access<a href="http://www.the451group.com/apply/apply.php" target="_blank"> here</a>.</p>
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		<title>Pulling in the media favours on my first analyst report</title>
		<link>http://adonoghue.wordpress.com/2011/01/23/pulling-in-the-media-favours-on-my-first-analyst-report/</link>
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		<pubDate>Sun, 23 Jan 2011 12:04:54 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://adonoghue.wordpress.com/?p=441</guid>
		<description><![CDATA[Thanks to Silicon, BusinessGreen and eWEEK Europe UK for the coverage of my first Long Form analyst report for The 451 Group. Silicon.com: CIOs Turned off By Power Management IT departments are resisting the rollout of PC power-management technology as they believe the downtime and productivity losses associated with implementing it are too great a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=441&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Thanks to Silicon, BusinessGreen and eWEEK Europe UK for the coverage of my first Long Form analyst report for The 451 Group.</p>
<p>Silicon.com: <a href="http://www.silicon.com/management/cio-insights/2011/01/12/cios-turned-off-by-power-management-39746796/">CIOs Turned off By Power Management</a></p>
<p>IT departments are resisting the rollout of PC power-management  technology as they believe the downtime and productivity losses  associated with implementing it are too great a risk.</p>
<p>And this opposition is likely to remain until IT can directly benefit  from the cost savings that greater energy efficiency can generate,  according to analyst house The 451 Group.</p>
<p>Power-management software allows desktop computers to be turned off  remotely to ensure they aren&#8217;t drawing power when not in use. This means  PCs aren&#8217;t left on overnight or when people don&#8217;t come into work,  significantly reducing energy costs and carbon emissions.</p>
<p><em>For more go to Silicon.com</em></p>
<p>BusinessGreen.com: Corporations Turn On TO PC Turn Off</p>
<p>The global market for PC power management technologies will continue  to expand &#8220;at a pretty rapid rate&#8221;, according to a major new report  confirming that the energy savings delivered by automated PC turn-off  technologies can deliver a return on investment in less than six months  for many organisations.</p>
<p>The study from IT industry analysts The 451 Group, entitled <a title="The 451 Group report" href="http://www.the451group.com/ecoIT/ecoIT_detail.php?icid=1448" target="_blank">PC Power Management</a> &#8211; Measuring, Monitoring and Managing Client Energy Consumption,  concluded that despite the rapid expansion of the PC power management  market in recent years the technology has still achieved market  penetration of just 20 per cent, leaving plenty of room for expansion.</p>
<p><em>For more go to BusinessGreen.com</em></p>
<p>Thanks to eWEEK Europe UK for the coverage too &#8211; site seems to be down though so can&#8217;t put the links in yet.</p>
<p>&nbsp;</p>
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		<title>From N-Plus One: Why Energy Should Be On IT’s Radar</title>
		<link>http://adonoghue.wordpress.com/2010/12/16/from-n-plus-one-why-energy-should-be-on-it%e2%80%99s-radar/</link>
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		<pubDate>Thu, 16 Dec 2010 08:20:09 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://adonoghue.wordpress.com/?p=436</guid>
		<description><![CDATA[IT is a pretty dynamic sector to work in but it’s easy to get wrapped up in the goings-on within the industry and forget that outside factors also play a significant role. Energy costs are a good example and are becoming an increasingly strategic issue for the IT industry, especially large users such as datacenter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=436&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://adonoghue.files.wordpress.com/2008/10/img_1113.jpg"><img class="alignleft size-medium wp-image-63" title="Hannover turbine" src="http://adonoghue.files.wordpress.com/2008/10/img_1113.jpg?w=225&#038;h=300" alt="" width="225" height="300" /></a>IT  is a pretty dynamic sector to work in but it’s easy to get  wrapped up  in the goings-on within the industry and forget that outside  factors  also play a significant role. Energy costs are a good example  and are  becoming an increasingly strategic issue for the IT industry,  especially  large users such as <a title="http://www.the451group.com/report_view/report_view.php?entity_id=63939" href="http://www.the451group.com/report_view/report_view.php?entity_id=63939" target="_blank">datacenter owners and operators</a>.</p>
<p>I  was lucky enough to be invited to a recent event in Budapest, my   home-town, at the Central European University (an institution   established by international financier George Soros). The event was a   talk by the chief economist of the International Energy Agency (IEA)   Fatih Birol who was on hand to provide some perspectives on factors   shaping global energy markets.</p>
<p>For more go to: <a title="Why Energy Should Be On IT’s Radar" href="http://nplusoneit.com/2010/12/14/why-energy-should-be-on-it%E2%80%99s-radar/">N Plus One</a></p>
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		<title>Budapest Marathon Completed!</title>
		<link>http://adonoghue.wordpress.com/2010/09/26/budapest-marathon-completed/</link>
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		<pubDate>Sun, 26 Sep 2010 16:55:21 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Despite atrocious weather in Budapest with howling wind and rain, I managed to finish the Budapest Marathon inside the 4.30 hours I was aiming for (4.26 actually!). Big thanks to the personal trainers who provided support and a motivational kick-in the pants over the last twelve weeks of training plus running with me most of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=428&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://adonoghue.files.wordpress.com/2010/09/marathon.jpg"><img class="size-medium wp-image-429 aligncenter" title="marathon" src="http://adonoghue.files.wordpress.com/2010/09/marathon.jpg?w=300&#038;h=225" alt="" width="300" height="225" /></a>Despite atrocious weather in Budapest with howling wind and rain, I managed to finish the Budapest Marathon inside the 4.30 hours I was aiming for (4.26 actually!). Big thanks to the personal trainers who provided support and a motivational kick-in the pants over the last twelve weeks of training plus running with me most of the way around.</p>
<p>Would be great to raise some more sponsorship for Action For Children ahead of Byte Night &#8211; and anyone who wants to donate can<a title="virginmoneygiving.com/" href="http://uk.virginmoneygiving.com/AndrewDonoghue"> do so here</a>:</p>
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		<title>Budapest Marathon And Byte Night</title>
		<link>http://adonoghue.wordpress.com/2010/09/25/budapest-marathon-and-byte-night/</link>
		<comments>http://adonoghue.wordpress.com/2010/09/25/budapest-marathon-and-byte-night/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 08:16:34 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://adonoghue.wordpress.com/?p=422</guid>
		<description><![CDATA[Big thanks to everyone who has sponsored me so far but I need to raise more money for Action For Children. I am going to be running the Budapest Marathon (tomorrow!) and also taking part in the charity sleep-out event Byte Night on 8 October. I know that times are tough financially for a lot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=422&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Big thanks to everyone who has sponsored me so far but I need to raise more money for Action For Children. I am going to be running the Budapest Marathon (tomorrow!) and also taking part in the charity sleep-out event Byte Night on 8 October. I know that times are tough financially for a lot of people right now but anything you can spare would make a big difference to the charity.</p>
<p>Each  year, at least 75,000 children and young people experience  homelessness. One in three attempt suicide and 1 in 7 young runaways are  physically or sexually assaulted (this figure rises to almost 1 in 2  after a week).</p>
<p>With your support, not only can the charity help keep  thousands of children and young people off the streets and away from the  risk of physical and sexual assault, it will also help them build better lives with secure accommodation, education and training opportunities.</p>
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		<title>Why Data Centre Owners Want Carbon Laws Terminated</title>
		<link>http://adonoghue.wordpress.com/2010/08/06/why-data-centre-owners-want-carbon-laws-terminated/</link>
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		<pubDate>Fri, 06 Aug 2010 09:51:55 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://adonoghue.wordpress.com/?p=420</guid>
		<description><![CDATA[The data centre industry wants the government to embrace tech as a force for good when it comes to climate change. Time to sort fact from fiction, says Andrew Donoghue<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=420&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>From eWEEK Europe UK:</em></p>
<p>In the dog days of summer you might, like me, find yourself with a  bit more time on your hands than usual. Given the standard of the  average British summer, spending all of it frolicking in the great  outdoors isn’t always an option. Sitting down to watch a few sci-fi  classics is one alternative &#8211; albeit a geeky one. But beware, rather  than escapism, some of these films have a way of focusing the mind on  real-world issues in an unexpected way.</p>
<p>In the dystopian imaginings of two of my favourite films, <em>The Terminator</em> and <em>Blade Runner</em>,  irresponsible application of technology is to blame for ravaged  landscapes and a distinct lack of anything warm and furry, or green and  leafy for that matter. So rather than being immersed in cyborgs, guns  and high-octane action, I found myself musing on the relationship  between tech and the environment.</p>
<h2>Avatar: Tech vs Environment</h2>
<p>High-tech and the natural world just don’t mix, seems to be the  message of a lot of sci-fi. In a head to head contest one is going to  come off worse and, usually, it’s the green stuff that suffers. Most  recently <em>Avatar</em> demonstrated this violent opposition of  technology and natural habitat with primitive people defending their  forest home from a tech-dependent human army. One of the key parts of  the film involves a sacred tree being torched in the name of progress &#8211; a  crude metaphor maybe but an effective one.</p>
<p>The irony of the environmental message at the heart of <em>Avatar</em> and the warnings of techno-meddling from films such as <em>The Terminator</em>, is that the films themselves are the product of technological advancements. <em>Avatar</em> is seen as the bleeding edge of 3D technology, with the TV industry  pinning its hopes on the movie to drive the next wave of upgrades.  Environmental groups have already pointed out the inherent contradiction  that a film with an environmental message may <a title="toxic-tech-group-slams-avatar-3d-tv-upgrades" href="http://www.eweekeurope.co.uk/news/news-green-it/toxic-tech-group-slams-avatar-3d-tv-upgrades-3143">potentially spark a tech-refresh</a> with all its e-waste generating implications.</p>
<p><a href="http://www.eweekeurope.co.uk/wp-content/uploads/2010/02/15/greenpower2.jpg"><img class="alignleft" title="greenpower2" src="http://www.eweekeurope.co.uk/wp-content/uploads/2010/02/15/greenpower2-185x105.jpg" alt="" width="185" height="105" /></a> The relationship between technology and environmental sustainability is  obviously more nuanced than popular culture would have us believe. The  massive green elephant in the room is the whole rise of so-called clean  technology and renewable energy &#8211; from wind turbines to hydrogen fuel  cells &#8211; which are all dependent on new and innovative technology.  Overhauling power grids and the way consumers monitor their energy use  will save huge amounts of carbon. But this application of so-called<a title="government-accelerates-smart-meter-rollout-" href="http://www.eweekeurope.co.uk/news/government-accelerates-smart-meter-rollout-8667"> smart meters and grids isn’t</a> possible without upgrading existing infrastructure and rolling-out new  technology. Counter-intuitively, to lessen the impact of tech on the  environment we have to build more of it.</p>
<p>But another aspect to the complex relationship between the  environment and technological progress is that technology &#8211; specifically  IT &#8211; has the potential to not only become more sustainable through  refinement but actually lessen the impact of other man-made activities. A  power-efficient data centre which utilises renewable energy, such as  the <a title="wind-powered-data-centre-launched-in-illinois" href="http://www.eweekeurope.co.uk/news/news-it-infrastructure/wind-powered-data-centre-launched-in-illinois-2851">Other World Computing (OWC) facility</a> in Woodstock Illinois, is not only inherently sustainable but the tools  it could provide &#8211; email, web collaboration and video conferencing &#8211;  replace the need for more carbon intensive activities such as  air-travel.</p>
<p>For more go to<a href="http://www.eweekeurope.co.uk/comment/why-data-centre-owners-want-to-terminate-carbon-laws-8798"> eWEEK Europe UK</a></p>
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		<title>Will Consumers Pay More For Green Products?</title>
		<link>http://adonoghue.wordpress.com/2010/07/29/will-consumers-pay-more-for-green-products/</link>
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		<pubDate>Thu, 29 Jul 2010 14:25:06 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
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		<guid isPermaLink="false">http://adonoghue.wordpress.com/?p=415</guid>
		<description><![CDATA[This is my latest article for Greenhotelier.org: Installing an exercise bike connected to a generator in a hotel foyer so guests can pedal for their supper is one way to put green policies into action. But while this recent experiment at the Crowne Plaza Hotel Copenhagen Towers shows that guests are happy to expend energy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=415&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>This is my latest article for Greenhotelier.org: </em></p>
<p>Installing an exercise bike connected to a generator in a hotel foyer  so guests can pedal for their supper is one way to put green policies  into action. But while this recent experiment at the Crowne Plaza Hotel  Copenhagen Towers shows that guests are happy to expend energy to save  the planet, there is still uncertainty about how far this commitment  extends in fiscal terms.</p>
<p>Amid an unsteady economic recovery, and concerns over a potential  double-dip recession, the hospitality sector along with other industries  are looking for evidence that investment in sustainability makes  business sense. Ultimately, everyone wants to know just how much  customers care.</p>
<p>Finding an answer is not easy, though that hasn’t stopped plenty of  organisations from trying. Consumer research specialists, such as Mintel  and Ipsos Mori, have carried out numerous studies to track green  spending, and the markets attempt to measure the financial performance  of companies that meet corporate social responsibility (CSR) standards  with the FTSE4Good Index and the Dow Jones Sustainability Index (DJSI).</p>
<p>Fore more go to: <a href="http://www.greenhotelier.org/features/issue-52-do-customers-care">Greenhotelier.org</a></p>
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		<title>It’s Time For Sun, Sea And… Smart Meters</title>
		<link>http://adonoghue.wordpress.com/2010/07/29/it%e2%80%99s-time-for-sun-sea-and%e2%80%a6-smart-meters/</link>
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		<pubDate>Thu, 29 Jul 2010 14:16:51 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://adonoghue.wordpress.com/?p=413</guid>
		<description><![CDATA[Looking for a fantasy page-turner for the beach this summer? Try the government’s Smart Meter prospectus, says Andrew Donoghue<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=413&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>So the government has finally decided to put some meat on the bones of its smart meter plans.</p>
<p>The long awaited <a title="smart_meters" href="http://www.decc.gov.uk/en/content/cms/what_we_do/consumers/smart_meters/smart_meters.aspx">Smart Metering Implementation Programme Prospectus</a> was released this week in the last proper splurge of business before  the dog days of summer. Not much of a fanfare then for what the  government admits will be one of the biggest public sector tech projects  of recent times.</p>
<p>But then any news is good news right now with the silly season  looming &#8211; another week and the tech press will be awash with the usual  summer space fillers of “How to stay connected to the office while on  vacation” or “Top tech books to take to the beach”. While it might be  exciting to engage the conspiracy synapses and imagine government  spin-doctors trying to bury some Machiavellian smart meter sub-plot &#8211;  the truth is probably just that this much material takes time to  accumulate.</p>
<p>And what a pile there is. Never mind summer reading, anyone  interested in how the government intends to pull-off this feat will be  eschewing Stephen King and Dean Koontz in favour <a title="government-accelerates-smart-meter-rollout" href="http://www.eweekeurope.co.uk/news/government-accelerates-smart-meter-rollout-8667">of Chris Huhn</a>.  The smart meter prospectus might not be exactly beach reading material  but some aspects of it seem every bit as fanciful as a bestseller.</p>
<h2>A Fantasy Bestseller?</h2>
<p>The most obvious example of this is the new timetable the government  has set. The EU electricity and gas directives behind the UK’s smart  meter push mandate 2020 as the date for the deployment. That might still  be nearly ten years away but even that seemed ambitious given the small  fact that the country is broke and most other large-scale public sector  tech projects have been mothballed or scrapped as the coalition  furiously bails out our collective life-boat. The rash of tech quangos <a title="government-to-close-education-ict-quango" href="http://www.eweekeurope.co.uk/news/government-to-close-education-ict-quango-7242">that have been nuked</a> in the last few weeks, together with <a title="it-industry-hit-hard-by-budget-cuts" href="http://www.eweekeurope.co.uk/news/it-industry-hit-hard-by-budget-cuts-7112">high-profile cuts </a>such as <a title="privacy-campaigners-welcome-end-of-id-cards" href="http://www.eweekeurope.co.uk/news/privacy-campaigners-welcome-end-of-id-cards-7009">ID Cards</a> and <a title="microsoft" rel="external" href="http://www.eweekeurope.co.uk/tag/microsoft" target="_blank">Microsoft </a>losing  its lucrative NHS deal, show exactly how much cash and good will there  is available for tech projects in Whitehall right now.</p>
<p>Despite some pre-election stories about cosying up to Google, the  coalition government has not exactly endeared itself to the tech  industry so far. Even the hip games industry’s attempts to<a title="government-pledges-support-to-disgruntled-games-makers" href="http://www.eweekeurope.co.uk/news/government-pledges-support-to-disgruntled-games-makers-8390"> get a tax break were shot to pieces</a>, Call-Of-Duty-style, by George Osbourne.</p>
<p>For more go to<a href="http://www.eweekeurope.co.uk/comment/it%E2%80%99s-time-for-sun-sea-and-smart-meters-8671"> eWEEK Europe UK</a></p>
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		<title>Zen And The Green Art Of PC Maintenance</title>
		<link>http://adonoghue.wordpress.com/2010/07/23/zen-and-the-green-art-of-pc-maintenance/</link>
		<comments>http://adonoghue.wordpress.com/2010/07/23/zen-and-the-green-art-of-pc-maintenance/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 07:20:00 +0000</pubDate>
		<dc:creator>adonoghue</dc:creator>
				<category><![CDATA[Green IT]]></category>

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		<description><![CDATA[It’s time to pimp your PC and save the planet says Andrew Donoghue. Repairing is the new upgrading<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adonoghue.wordpress.com&amp;blog=5017033&amp;post=410&amp;subd=adonoghue&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_377" class="wp-caption alignleft" style="width: 310px"><a href="http://adonoghue.files.wordpress.com/2010/06/img_0368.jpg"><img class="size-medium wp-image-377" title="iMacs" src="http://adonoghue.files.wordpress.com/2010/06/img_0368.jpg?w=300&#038;h=225" alt="" width="300" height="225" /></a><p class="wp-caption-text">How much is enough?</p></div>
<p>From eWEEK Europe UK:</p>
<p>In an earlier column, I publicly <a title="iphone-4-launch-was-my-tech-addiction-epiphany" href="http://www.eweekeurope.co.uk/comment/iphone-4-launch-was-my-tech-addiction-epiphany-7585">named and shamed myself</a> for my rampant addiction to shiny new kit.</p>
<p>This guilt over tech consumerism had been boiling under for a while but the <a title="iphone" rel="external" href="http://www.eweekeurope.co.uk/tag/iphone" target="_blank">iPhone </a>4 launch proved to be the gadget which gave the camel a nasty case of lumbago. No more being sucked in <a title="nokia-and-rim-respond-to-steve-jobs-antenna-comments" href="http://www.eweekeurope.co.uk/news/nokia-and-rim-respond-to-steve-jobs-antenna-comments-8450">by the Jobs distortion field</a> I told myself. From now on new tech will only be purchased to replace  devices that have gone to the great tech museum in the sky.</p>
<p>Given all the furore around the <a title="nokia-and-rim-respond-to-steve-jobs-antenna-comments-" href="http://www.eweekeurope.co.uk/news/nokia-and-rim-respond-to-steve-jobs-antenna-comments-8450">iPhone’s antenna issues</a>,  the decision to out myself turned out to be a pretty good one. Being an  early adopter is always a risky strategy given the penchant of <a title="Apple" rel="external" href="http://www.eweekeurope.co.uk/tag/apple" target="_blank">Apple </a>and others to beta test their new kit on the live market.</p>
<p>So I am feeling rather smug and sustainable at the moment knowing <a title="apples-general-motors-moment" href="http://www.eweekeurope.co.uk/comment/apples-general-motors-moment-8427">I dodged the antenna bullet</a>,  saved some cash and avoided consigning another bit of kit to the  waste-stream (albeit with a short stop-over in my bottom drawer).</p>
<h2>Dodging The iPhone 4 Bullet</h2>
<p>But there is a but. Even knowing all about the antenna issues and  Apple’s potentially duplicitous behaviour is shipping the iPhone 4 with a  fault in the first place &#8211; I still want one. The desire for shiny new &#8211;  precious &#8211; things is hard-wired I suppose, and eventually I will  succumb. But I am adamant that won’t be till my existing iPhone 3GS is  beyond repair. So in a strategy which I guess is tech addiction’s  equivalent of a nicotine patch, I bought myself a shiny new case for the  old model and also downloaded Apple’ latest iPhone OS update. Hey  presto &#8211; a new iPhone or something very close to it. The outside looks  different and so does the software.</p>
<p>This tactic of modification rather than upgrading could be seen as  the IT equivalent of the car body-kits and silly transfers that teenage  boy-racers are so keen on. Slapping a new spoiler on your Nissan Micra  is not as satisfying as owning a new Golf GTi but it helps to satiate  the upgrade demons.  Moreover, improving or modifying existing kit might  sound like a pointless diversion but it is actually closely allied to a  more fundamental approach to electronics, domestic appliances, and even  cars &#8211; repairing and reusing them for as long as possible.</p>
<p>For more go to: <a href="http://www.eweekeurope.co.uk/comment/zen-and-the-green-art-of-pc-maintenance-8527">eWEEK Europe UK</a></p>
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